Illustrations
In the illustrations, each nut has its own personality and superpower, and they “speak” to people, like heroes from a cartoon.
In the illustrations, each nut has its own personality and superpower, and they “speak” to people, like heroes from a cartoon.
The main concept is turning every nut into a superhero, conveying the idea that nuts and dried fruits are packed with nutrients and “charge” us, giving strength and energy for the whole day.
Idea
Symbol:
Symbol:
Another accent detail is the flash symbol, placed inside the letter “o.”
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One of the design tricks in the identity is using angled text, even in the logo. It makes the style feel more dynamic and fits the superhero idea — strength and energy are never static.
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Kilojo
Kilojo
Made in collaboration with MADCATS AGENCY
Scope of work
Logo design, brand identity, packaging design, illustrations, guidelines
2023
Kilojo is a packaging series for nuts. Around 50 unique packaging designs were created, along with brand identity and a set of illustrations.
Series of packaging for nuts and dried fruits
Series of packaging for nuts and dried fruits