All other visual elements contribute to modernity: icons, fonts, and overall composition.
2
Hence, the Kuldim logo became a vibrant letter "D," cleverly symbolizing the metaphor of a traditionally home, since the word "home" is hidden in the name
1
Additionally, the logo serves as a "visual container" for appetizing food photos.
The intentionally geometric icons merge minimalist symbols with images of food.
Reference:
Symbol:
Symbol:
An important part of the identity are the watercolor illustrations, which were inspired by the traditional painting of the walls, mainly of the stove. Why the oven? It is there that fire lives — which is one of the elements of life creation.
An important part of the identity are the watercolor illustrations, which were inspired by the traditional painting of the walls, mainly of the stove. Why the oven? It is there that fire lives — which is one of the elements of life creation.
Inspiration:
Kuldim
Kuldim
Made in collaboration with MADCATS AGENCY
Scope of work
Logo design, brand identity, packaging design, illustrations, guidelines, photography and retouch
2023
Brand identity for a Ukrainian modern cuisine. Here, the aim was to harmonize contemporary elements with historical roots, akin to Kuldim's approach to authentic cuisine, by offering a modern reinterpretation.
Brand identity for a Ukrainian modern cuisine. Here, the aim was to harmonize contemporary elements with historical roots, akin to Kuldim's approach to authentic cuisine, by offering a modern reinterpretation.
A cafeteria in the heart of Kyiv, specializing in modern Ukrainian cuisine
A cafeteria in the heart of Kyiv, specializing in modern Ukrainian cuisine
( previous ← )
( previous ← )