Made in collaboration with MADCATS AGENCY
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Symbol:
Symbol:
Aesthetics of embroidery graphics on national clothing
Inspiration:
Home wall paintings in Ukrainian culture
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Hence, the Kuldim logo became a vibrant letter "D," cleverly symbolizing the metaphor of a traditionally generous Ukrainian table in perspective. Additionally, the logo serves as a "visual container" for appetizing food photos.
Ancient watercolor illustrations and modern graphic icons serve as the main visual elements. The watercolor illustrations are inspired by ancient Ukrainian wall paintings, while the graphic icons draw from embroidery designs.
All other visual elements contribute to modernity: icons, fonts, and overall composition. The intentionally geometric icons merge minimalist symbols with images of food.
Created brand identity for a Ukrainian modern cuisine. Here, the aim was to harmonize contemporary elements with historical roots, akin to Kuldim's approach to authentic cuisine, by offering a modern reinterpretation.
About
Scope of work:
Scope of work:
Logo design, brand identity, packaging design, illustrations, guidelines, photography and retouch
2023
Kuldim
A cafeteria in the heart of 💙 💛 Kyiv, specializing in modern Ukrainian cuisine
Please contact me via email or social media for further information or if you would be interested in working together.
Please contact me via email or social media for further information or if you would be interested in working together.
Last update on August, 2024