Scope of work
Logo design, art direction, brand identity, guidelines
Awards
Made in collaboration with MADCATS AGENCY
D&ad 2021
D&ad 2021
Dieline design awards 2021 Gold
Dieline design awards 2021 Gold
RED DOT DESIGN AWARDS 2020 Brand design
The main feature of this identity is the wavy figure combining the letters B and S from the brand name.
The wavy text emerging from the sign aligns with the slogan "beauty and refresh," symbolizing a refreshing wave of newness · The identity is built on text and mirrored double photographs.
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A significant part of this project involved designing numerous print materials: invitations, leaflets, discount offers, loyalty cards, business cards, and much more.
Backstage
Backstage
2020
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Symmetry is a fundamental beauty principle, and since a beauty salon feels incomplete without a mirror, I integrated it into the brand identity. The photos use reflection to create the impression that the model is admiring her own reflection.
Kyiv's largest chain of beauty salons
Kyiv's largest chain of beauty salons
Last update on February, 2025
Last update on February, 2025
Please contact me via email or social media for further information or if you would be interested in working together.
Please contact me via email or social media for further information or if you would be interested in working together.