Organic prink
Organic prink
Made in collaboration with MADCATS AGENCY
Scope of work
Art direction, brand identity, packaging design, guidelines
2021
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The duck adds a dash of romantic absurdity to the tedious process of buying a washer and makes it a little more fun.
I also decided that the rather utilitarian Arial font would be perfect for the identity, and the pixels would emphasize the technical aesthetics.
Although the duck looks unexpected on such a product, its idea is very logical: prink = cleaning feathers. So I ended up working with a funny pixelated duck who loves cleanliness, freshness and English humour.
Windscreen cleaner with logo pixel 🦆 duck
Windscreen cleaner with logo pixel 🦆 duck
