Made in collaboration with MADCATS AGENCY
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Examples of usage identity in publishing:
Logos of sub-brands:
The design system was built on a grid of 8 columns, which are filled according to the amount of content.
The symbol:
I wanted the logo to be deliberately simple, but I added some raisins into it — flipped vertically, like the title of a book on a spine placed on a shelf.
And then it transformed into a flexible design system. It is a container that can structure content within itself.
I’ve always dreamed of creating a pink identity (preferably not for children’s products or toys), and with this project, I finally succeeded · For this non-digital product, I chose a very digital color: fuchsia.
I’ve always dreamed of creating a pink identity (preferably not for children’s products or toys), and with this project, I finally succeeded · For this non-digital product, I chose a very digital color: fuchsia.
About
Scope of work:
Scope of work:
Art direction, brand identity, guidelines, photography
2021
Yakaboo
Pink identity for the largest bookstore in Ukraine
Please contact me via email or social media for further information or if you would be interested in working together.
Please contact me via email or social media for further information or if you would be interested in working together.
Last update on August, 2024