Veronika Syniavska

Logos of sub-brands:

Examples of usage identity in publishing:

The design system was built on a grid of 8 columns, which are filled according to the amount of content.

And then it transformed into a flexible design system. It is a container that can structure content within itself.

I wanted the logo to be deliberately simple, but I added some raisins into it — flipped vertically, like the title of a book on a spine placed on a shelf.

I’ve always dreamed of creating a pink identity (preferably not for children’s products or toys), and with this project, I finally succeeded. For this non-digital product, I chose a very digital color: fuchsia.