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The duck adds a dash of romantic absurdity to the tedious process of buying a washer and makes it a little more fun.
I also decided that the rather utilitarian Arial font would be perfect for the identity, and the pixels would emphasize the technical aesthetics.
Although the duck looks unexpected on such a product, its idea is very logical: prink = cleaning feathers · So I ended up working with a funny pixelated duck who loves cleanliness, freshness and English humour.
Although the duck looks unexpected on such a product, its idea is very logical: prink = cleaning feathers · So I ended up working with a funny pixelated duck who loves cleanliness, freshness and English humour.
About
Scope of work:
Scope of work:
Art direction, brand identity, packaging design, guidelines
2021
Organic prink
Made in collaboration with MADCATS AGENCY
Windscreen cleaner with logo pixel 🦆 duck
Please contact me via email or social media for further information or if you would be interested in working together.
Please contact me via email or social media for further information or if you would be interested in working together.
Last update on August, 2024